WoW! is a Healthy Lifestyles partnership initiative of the Western Cape Government and its valued partners. WoW! aims to enable people to make Healthy Lifestyle choices throughout our life course - from planning Pregnancy and Birth to Youth, Adult and Senior Years. Choices we make today about how we live (LIVE!), the types of food we eat and drink (EAT!), and how often we do physical activities (PLAY!), affect our future health.