The areas covered were George, Beaufort West, Worcester, Caledon, Vredenburg and the Cape Town Metro. The objective of the road show was to create awareness with regards to funding and incentives for established firms offered by the government and its agencies. The road show specifically targeted established businesses which have been in operation for more than one year, operating in, but not limited to manufacturing, ICT, technology, metals and engineering, green economy and agro-processing, as well as suppliers.